Metropolia Moodle

This short course is an introduction to audiovisual storytelling as a marketing tool.

The three modules give an overall understanding for narrative marketing, the principles of visual storytelling and utilising social media as a marketing platform.

Module 1: The story behind the product

Participants will identify the core phenomena and techniques that make storytelling an effective tool in marketing. The training highlights how narrative strategies add value to marketing initiatives, exploring ways to capture consumer interest and build brand engagement.

Module 2: Media production basics in practice

Participants will learn to utilize audiovisual tools to produce short creative works, drawing upon the content of Module 1. Additionally, participants will gain a comprehensive understanding of how to create marketing-appropriate materials for various publishing platforms.

Module 3: Multichannel marketing with social media focus

his module explores how to tailor and optimize communication for different publishing channels, focusing on social media platforms. Participants will learn to recognize key principles of social media marketing, with a focus on personalization, target audience segmentation, and authenticity. 

Liquid or gaseous transport fuels, such as biodiesel and bioethanol, made from biomass are considered on the Biofuels course. These type of fuels serve as a renewable alternatives to fossil fuels in the EU's transport sector, helping to reduce greenhouse gas emissions and secure supply availability in the EU. By 2030, the EU aims to increase the share of renewable energy in transport to at least 14%, including a minimum share of 3.5% of advanced biofuels. EU countries are required to set out an obligation for fuel suppliers that ensures the achievement of this target.

Biofuels Course Contents (5 ECTS):

a. Setting the scene: fuels today (liquid, solid, gaseous, applications, sustainability, fuel properties/standards, emissions), oil refinery vs. biofuels.

b. Introduction to biofuels: common biofuels, sustainability, application,  biofuel properties, benefit and disadvantages. 

c. Biomass chemistry: lignocellulose, fats and lipids, sugars composition, key reactions, chemistry of biomass conversion and catalysis.

d. Biofuel processes:  general overview of processes, platform chemicals.

e. Biomass monomer production and pre-treatment: methods, sugar conversion to ethanol, non-sugar monomers derived from lignin and conversion to , triglyceride upgrading, fame, HDO, Processes, product properties and applications .

f. Gasification:  chemistry, reaction pathways, reactors, gas conditioning. 

g. Synthesis gas: reactions, hydrogen production, methanol process,  Fisher-Tropsch synthesis (reactions and products, catalysts, reactors). 

h. Bio-oils production and upgrading: introduction to biomass pyrolysis and liquefaction, typical products and their properties, reactors and processes, upgrading of bio-oil (hydrotreating and other techniques).        

TT00GY44-3001
TT00GY44-3002
TT00GY44-3003
TT00GY44-3004

Access to the course requires that you have been enrolled in one of the implementations listed above, and you must be logged in to Moodle using your Metropolia user account (not Haka).

How to automate design tasks by algorithmically generating, evaluating, and optimizing designs? The course gives an introduction to computational design and optimization using Rhino and Grasshopper