Course Overview:
This course provides a holistic understanding of marketing processes and solutions tailored specifically for the dynamic and complex environment of health business. Students will delve into the fundamental principles of marketing, explore its applications within the healthcare sector, and develop proficiency in digital marketing strategies and tools. Through a combination of theoretical self-study and practical group workshops, learners will gain the necessary knowledge and skills to effectively navigate marketing challenges in health business environments.
Learning Objectives:
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Understand the pivotal role of customer relationships in gaining competitive advantage.
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Explore marketing principles and processes within business organisations, particularly in the context of healthcare.
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Gain insight into various digital marketing tools and practices.
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Acquire skills to measure and analyze the impact of marketing actions within multichannel environments.
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Apply customer relationship approaches in real-world scenarios within the health business sector.
- Teacher: John Greene